GREATNESS aims at inspiring people to achieve their personal and professional best. It opens with an in-depth discussion of the nature of Greatness - what it is, what it is not and why it is worth pursing. Each subsequent chapter has a detailed story illustrating one aspect of Greatness with examples from the sports greats that Don has interviewed over the years. There are also practical tips and plans for assisting the reader in implementing new habits, routines, practices and philosophies of Greatness into his or her daily life. As each characteristic is outlined, the reader is challenged to look for areas in his or her professional and personal lives that can be improved by embracing these lessons. It is the strong belief of those who Don has talked to over the years that greatness is available to all of us. Not in the same way or on the same field, mind you. But we all have the capacity to achieve greatness if we'll give the same dedication to these characteristics as do the winners presented and interviewed in GREATNESS.