Business & Economics Books:

Great Promo Pieces

Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results

Format

Hardback

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Great Promo Pieces by Herman R Holtz
$79.00
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Description

This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail and newsletters, with samples of successful copy writing in each area. The text also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendices review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing.

Author Biography

HERMAN HOLTZ is one of America's leading authorities on consulting and the author of numerous bestselling books on consulting, sales, and marketing, including How to Succeed as an Independent Consultant and The Consultant's Guide to Winning Clients, both published by Wiley. He has been a consultant to IBM, GE, Dun & Bradstreet, and Chrysler, as well as numerous government agencies and nonprofits, including the EPA, OSHA, and the U.S. Postal Service.
Release date NZ
September 2nd, 1988
Country of Publication
United States
Imprint
John Wiley & Sons Inc
Pages
238
Dimensions
157x237x21
ISBN-13
9780471632245
Product ID
3089021

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