Business & Economics Books:

Great Promo Pieces

Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results

Format

Hardback

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Great Promo Pieces by Herman R Holtz
$73.99
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Description

This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail and newsletters, with samples of successful copy writing in each area. The text also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendices review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing.
Release date NZ
November 2nd, 1988
Country of Publication
United States
Illustrations
figures
Imprint
John Wiley & Sons Inc
Pages
238
Dimensions
163x243x23
ISBN-13
9780471632245
Product ID
3089021

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