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Great American Blow-up by Ivan L. Preston
Great American Blow-up by Ivan L. Preston
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Great American Blow-up

Puffery in Advertising and Selling
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$62.00
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Description

How does advertising really work? This thoroughly revised edition of Ivan Preston's popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid-1970s to the present.

Author Biography:

Ivan L. Preston is Journal Communications/Heyse Professor of Journalism and Mass Communications at the University of Wisconsin-Madison. He has been honored three times by the American Academy of Advertising, most recently by being elected its president. An expert witness and author of numerous articles on advertising law, he is the author of The Tangled Web They Weave: Truth, Falsity, & Advertisers, also published by the University of Wisconsin Press.
Release date NZ
August 30th, 1996
Audiences
  • Postgraduate, Research & Scholarly
  • Undergraduate
Edition
2nd Revised edition
Pages
256
Dimensions
152x229x16
ISBN-13
9780299152543
Product ID
5848344

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Communication studies