Gina C. O'Connor is associate professor of marketing at Rensselaer Polytechnic Institute's (RPI) Lally School of Management and Technology. She currently serves as the director of the executive M.B.A. program and is also the academic director of the Radical Innovation Research Program. Richard Leifer is an emeritus professor at the Lally School of Management and Technology at Rensselaer Polytechnic Institute. Albert S. Paulson is Gilbreth Chaired Professor in the Technologies of Management at RPI and?chief investment officer at Purshe Kaplan Sterling Investments. Lois S. Peters is associate professor, past-director of the Ph.D. program, and current director of the Center for Science and Technology Policy at Lally School of Management and Technology at RPI.