I was excited to try a new vegan product, especially such a healthy one, but was let down by this product. I made the mistake of tasting the mixture raw and the only way of describing the taste is like vomit, but fizzy. I was very put off but fried them up anyway. I have to say that when fried the horrible taste does subside a little, as does the fizziness but I wouldn't say that it had an especially nice flavour. There are lots of other vegan “meat sub” type products available that are far tastier and more affordable.