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Globalized Sport Management in Diverse Cultural Contexts on Hardback
Globalized Sport Management in Diverse Cultural Contexts on Hardback
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Globalized Sport Management in Diverse Cultural Contexts

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Description

Cross-cultural management is an important facet of the globalized sport industry. Sport managers must be skilled at working with individuals from diverse cultures and aware of the key issues affecting sport on a global level. This book brings together cutting-edge research from leading sport scholars from around the world, to illuminate some of those important issues and to demonstrate what cross-cultural management looks like in a sporting context. Presenting case studies from countries as diverse as the US, Brazil, Poland and Venezuela, and across a range of sports from football to basketball, the book presents new empirical material derived from a range of inquiry protocols, including both qualitative and quantitative methods. It offers critical analyses of cross-cultural and managerial issues in key areas such as group cohesiveness, group communications, and misperception and misinterpretation. Making an important contribution to our understanding of both theory and practice in sport management, this book is fascinating reading for any student, researcher or practitioner with an interest in global and international sport.

Author Biography:

James J. Zhang is Professor of Sport Management and Director of the International Center for Sport Management (ICSM) at the University of Georgia, USA. Brenda G. Pitts is Professor of Sport Management and Director of the Sport Business Research Laboratory at Georgia State University, USA.
Release date NZ
April 9th, 2019
Audience
  • Tertiary Education (US: College)
Contributors
  • Edited by Brenda G. Pitts
  • Edited by James J. Zhang
Illustrations
40 Tables, black and white; 21 Line drawings, black and white; 21 Illustrations, black and white
Pages
310
ISBN-13
9780367209490
Product ID
30342887

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