Non-Fiction Books:

Globalization in a Glass

The Rise of Pilsner Beer through Technology, Taste and Empire
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!
$119.00
Releases

Pre-order to reserve stock from our first shipment. Your credit card will not be charged until your order is ready to ship.

Available for pre-order now
Free Delivery with Primate
Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $29.75 with Afterpay Learn more

6 weekly interest-free payments of $19.83 with Laybuy Learn more

Pre-order Price Guarantee

If you pre-order an item and the price drops before the release date, you'll pay the lowest price. This happens automatically when you pre-order and pay by credit card or pickup.

If paying by PayPal, Afterpay, Laybuy, Zip, Klarna, POLi, Online EFTPOS or internet banking, and the price drops after you have paid, you can ask for the difference to be refunded.

If Mighty Ape's price changes before release, you'll pay the lowest price.

Availability

This product will be released on

Delivering to:

It should arrive:

  • 5-12 December using International Courier

Description

The spread of Pilsner beer from its inception in 1842 clearly shows the changes wrought by globalization in an age of empire. Its rise was dependent not only on technological innovations and faster supply chains, but also on the increased connectedness of the world and the political and economic structures of empire. Drawing upon a wide range of archival sources from Europe, the Americas, and Sub-Saharan Africa, this study traces the spread of industrial beer brewing in Europe from the late 18th to the early 20th century to show how a single beer style became the global favourite through advances in science, business and imperial power. In highlighting the evolution of consumer tastes through changing hierarchical relationships between the British metropole and colonies, as well as the evolution of business organizations and practices, Globalization in a Glass contributes to ongoing debates about globalization, empire, and trade. It argues that, despite the might and power of the British Empire as a colonizing force, the effects of globalization, imperial trade networks, and colonial migration led to the domination of the most popular Continental European style of beer, the Pilsner, over British-style ales.

Author Biography:

Malcolm F. Purinton is a visiting lecturer at Northeastern University, USA.
Release date NZ
November 28th, 2024
Audience
  • Professional & Vocational
Illustrations
10 bw illus
Pages
192
Dimensions
156x234x25
ISBN-13
9781350327856
Product ID
38504523

Customer previews

Nobody has previewed this product yet. You could be the first!

Write a Preview

Help & options

Filed under...