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Global Strategy in the Service Industries by Mario Glowik
Global Strategy in the Service Industries by Mario Glowik
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Global Strategy in the Service Industries

Dynamics, Analysis, Growth
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Description

Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments. Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business. Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.

Author Biography:

Mario Glowik is Professor of International Strategic Management at the Berlin School of Economics and Law, Germany. His research centers on issues related to internationalization and innovation processes, with a particular focus on global industry networks and its relevant actors.
Release date NZ
May 2nd, 2017
Author
Audience
  • Tertiary Education (US: College)
Illustrations
12 Tables, black and white; 61 Line drawings, black and white; 61 Illustrations, black and white
Pages
194
ISBN-13
9781138927933
Product ID
26715639

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