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In today's intensely competitive climate of merger-mania, more than 70% of conglomerates will fail within the first three years. Most of these are victims of culture clash. Written by the President of an international consultancy specializing in cross-cultural business relations, this book presents effective strategies for dealing with the most problematic issues in this area - language barriers, culture shock, international negotiation and establishing cross-cultural trust.
SHEIDA HODGE is President of Professional Training Worldwide, a management consulting and training organization specializing in cross-cultural business relations. Her clients include Fortune 500 companies such as Sprint, Boeing, and Motorola. She is also an international business owner and a former manager of international business development for General Electric Company. Hodge holds an MBA and has taught courses at the Thunderbird International School of Management and continues to teach at the University of California at Los Angeles.