Global Luxury Trends

Name: Global Luxury Trends
SKU: 25037553
Price: 135.00 NZD
Availability: InStock

Innovative Strategies for Emerging Markets

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Paperback / softback

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$135.00

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Description

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

Author Biography:

DR. JONAS HOFFMANN is Associate Professor of Marketing at SKEMA Business School in France. He has extensive experience in consulting, executive training and has been a regular panellist at international luxury events. He has written several articles about marketing and innovation in the luxury industry. He is coeditor of Luxury Strategy in Action (Palgrave Macmillan). DR. IVAN COSTE-MANIÈRE has extensive experience in the luxury industry; he has founded eight companies in the fragrance, watch and marketing sectors. He is Professor of Marketing at SKEMA Business School and Head of SKEMA's Master of Science in Luxury and Fashion Management. He is co-editor of Luxury Strategy in Action (Palgrave Macmillan).

Release date NZ

August 27th, 2016

Author

Audience

Professional & Vocational

Edition

1st ed. 2013

Illustrations

XII, 275 p.

Pages

275

Dimensions

155x235x15

ISBN-13

9781349449682

Product ID

25037553

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