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Global Content Strategy by Val Swisher
Global Content Strategy by Val Swisher
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Global Content Strategy

A Primer
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Description

When you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture, expectations, and buying habits of each target customer. Because of this, more and more companies are translating more content into more languages every day. But few companies have a strategy for managing their global content. Global Content Strategy: A Primer gives you the information you need to get started navigating the global content landscape. From tips on making your global content more accessible to details on how to ensure that your words and images are prepared for the world, this book provides information every global organization needs to be successful. About the Author Val Swisher, CEO of Content Rules, is an expert in global content strategy, content management, content development, and terminology management. Val helps her customers, who include Google, Cisco, Illumina, Facebook, and Rockwell Automation, solve complex content problems by analyzing their content and the way it is created.
Release date NZ
October 13th, 2014
Author
Audience
  • General (US: Trade)
Illustrations
illustrations
Pages
100
Dimensions
140x216x7
ISBN-13
9781937434403
Product ID
22952717

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