Global Business Strategy: Asian Perspective

By:

Hwy-Chang Moon

Format:

Hardback

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Description

Given the rise of Asia in the global economy in recent decades, it is important to understand the uniqueness of Asian business. This book first introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. When necessary, modified or new business models (as developed by the author) are utilized to better explain Asian business. Furthermore, this book deals not just with the theory, but also with practice. Several real-life case studies and examples are discussed in order to compare and contrast the Asian and Western perspectives on global business strategy. Readers will therefore gain an enhanced understanding of Asian business and formulation of Asian business strategy.

Release date NZ

March 23rd, 2010

Author

Hwy-Chang Moon

Audiences

Professional & Vocational
Tertiary Education (US: College)

Pages

348

Dimensions

155x229x23

ISBN-13

9789814273190

Product ID

10385570

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