The breakneck speed by which business is "going global" requires a new breed of executives, managers, and front-line employees who are adept at the art of cross-cultural communication, in a world where simple misunderstandings can jeopardize multi-million dollar deals. According to business travel industry forecasts, international travel is expected to increase in 2006 and beyond, reflecting the confluence of trends that are driving businesses of all sizes to penetrate new markets, enter into strategic alliances, improve productivity, and tap into talent and expertise around the world, wherever these resources may be found. "Global Business Etiquette" is an indispensable resource for understanding the dynamics of cross-cultural communication, avoiding embarrassing (and costly) gaffes, and successfully navigating the subtleties of social interaction that can set the stage for profitable long-term relationships.
Drawing from their many years of research and training in the field; highlighting such important elements of communication as non-verbal gestures, dress, and gift-giving customs; and featuring dozens of colourful examples and useful tips, the authors present a practical approach to interpreting signals and symbols around the world, overcoming stereotypes, and mastering the nuances of international communication.
JEANETTE S. MARTIN is Associate Professor at the University of Mississippi School of Business. She has served on the editorial board of the Journal of Business Communication. LILLIAN H. CHANEY is Distinguished Professor of Office Management and Professor of Management at the University of Memphis.