A practical, in-depth guide to entrepreneurship, one of the hottest business topicsHave you ever wanted to start your own business but were unsure how to proceed? This book will act as your coach, guiding you through all the steps necessary to launch your own business and make it prosper. Readers will find valuable information on developing business opportunities, how to conduct market research, financial forecasting, sales strategies, legal issues, Internet opportunities, going public, and much more. Plus, the quick-reference format saves precious time-it's short, lively, readable, and up-to-date.Jack Kaplan (North Brunswick, NJ) has started and managed three successful companies concentrating in information technology products and software development. He is presently President of Datamark Technologies, Inc.

Author Biography

JACK M. KAPLAN is President of Datamark Technologies, Inc., an entrepreneurial firm specializing in stored value, electronic gift certificates, and customer loyalty programs. He is also Adjunct Professor of Entrepreneurial Studies at the Eugene M. Lang Center for Entrepreneurship at Columbia Business School and judge of the Ernst & Young Entrepreneur Of The Year award program.