Have you ever been in a sales situation where you felt uncomfortable or didn't know what to say? If so, it's probably cost you a number of sales and potentially thousands of dollars. If you had only read this book, there's a good chance you would have understood the situation, recognized the body language and patterns of the person you were dealing with and would have known what to say and how to handle the situation. This book is about understanding your own words and actions and those of others so you know how to get potential clients and customers to like you, understand you, get what you're saying and buy what you have to offer if it's something that solves a major problem in their lives or business. This book is a a look at human behavior and how people think and act. You may find yourself reading it and going over it again and again so the knowledge that the author passes on will stick and become a part of your game plan when it comes to interpersonal relationships and sales. It's brilliant and you'll be able to directly use the guidance to become the sales professional or just the better person you have inside you, but didn't know how to articulate.