Get Bold offers the most systematic approach to creating a worldwide social media strategy that delivers maximum business valuefrom social media on every continent, in any marketplace. Written by an award-winning social media evangelist who has helped make social media work in 60+ countries, it includes case studies and lessons learned from multiple business segments.

Author Biography

Sandy Carter is VP, Social Business and Collaboration Solutions, responsible for directing IBM's Social Business initiative, working with companies becoming Social Businesses and evangelizing social business concepts and best practices. Fast Company named her one of the most influential women in technology and Everything Channel's CRN magazine recently named her one of the most powerful 100 women in channels. She is the author of The New Language of Business, which won the 2008 Platinum MarCom Award, and The New Language of Marketing 2.0, winner of the 2009 Silver Marketing Sherpa award.