Geschaftsbeziehungen Und Die Institutionen Des Marktlichen Austauschs

By:

Frank Jacob

Format:

Paperback

Series:

Business-to-business-marketing

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Description

Aufbauend auf der Neuen Institutionenokonomik prasentiert Frank Jacob einen Vorschlag fur die Erklarung von Geschaftsbeziehungen. Er stellt eine Typologie fur Institutionen des marktlichen Austausches vor und entwickelt auf dieser Basis eine theoretische Modellierung von Geschaftsbeziehungen."

Author Biography

Prof. Dr. Frank Jacob ist Inhaber des Lehrstuhls fur Marketing an der ESCP-EAP Europaische Wirtschaftshochschule Berlin."

Release date NZ

October 29th, 2002

Author

Frank Jacob

Audience

General (US: Trade)

Country of Publication

United Kingdom

Edition

2002 ed.

Illustrations

black & white illustrations, black & white tables, bibliography

Imprint

Deutscher Universitatsverlag

Pages

226

Publisher

Deutscher Universitatsverlag

Series

Business-to-business-marketing

Dimensions

148x210x13

ISBN-13

9783824477456

Product ID

27130353

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