Pierce brings a master teacher's experience to the introductory genetics textbook, and the new edition features an emphasis on problem-solving and relevant applications while incorporating the latest trends in genetics research. This multi-media pack contains the print textbook and LaunchPad access for an additional GBP5 per student.
LaunchPad is an interactive online resource that helps students achieve better results. LaunchPad combines an interactive e-book with high-quality multimedia content and ready-made assessment options, including LearningCurve, our adaptive quizzing resource, to engage your students and develop their understanding.
Unique LaunchPad features included in Genetics:
* Pre-built Units for each chapter, curated by experienced educators, with media for that chapter organized and ready to assign or customize to suit your course.
* Intuitive and useful analytics, with a Gradebook that lets you see how your class is doing individually and as a whole.
* A streamlined and intuitive interface that lets you build an entire course in minutes.
LearningCurve in Launchpad
In a game-like format, LearningCurve adaptive and formative quizzing provides an effective way to get students involved in the coursework. It offers:
* A unique learning path for each student, with quizzes shaped by each individual's correct and incorrect answers.
* A Personalised Study Plan, to guide students' preparation for class and for exams.
* Feedback for each question with live links to relevant e-book pages, guiding students to the reading they need to do to improve their areas of weakness.
For more information on LaunchPad including how to request a demo, access our support centre, and watch our video tutorials, please visit here.
Request a demo or instructor access
Author Biography
Benjamin Pierce received a BS in Biology from Southern Methodist University and a PhD from the University of Colorado, USA. Ben is currently Professor of Biology and holder of the Lillian Nelson Pratt Chair at Southwestern University, Georgetown, TX. He is a population geneticist who conducts ecological and evolutionary research on amphibians. Ben has authored a number of articles in research journals and several books, including: The Family Genetics Sourcebook, a guide to genetics for the layperson; Genetics: A Conceptual Approach, a general genetics textbook; Genetics Essentials: Concepts and Connections, a brief genetics textbook; and Transmission and Population Genetics: A Short Course, a textbook for courses in transmission and population genetics. Ben is a member of the steering committee of the 21st Century Science Coalition, a group of scientists who support strong science standards for Texas public schools. He is the President of the Texas Academy of Science, is a member of Phi Beta Kappa and Sigma Xi, and is a Fellow of the Texas Academy of Science. He currently serves on the editorial board of Bioscience. He has received research and teaching grants from the Natural Science Foundation, the W. M. Keck Foundation, the 3M Foundation, the National Park Service, the Williamson County Conservation Foundation, and the National Geographic Society.
