Game Boy Color is the latest addition to the world's most popular line of hand-held gaming systems. With 52 brilliant colors simultaneously displayed on Game Boy Color's small portable screen, your games will look better than ever no matter where you play.

Game Boy Color is available in a solid purple or transparent purple shell, but your games draw from a color palette of more than 32,000 vibrant colors. Utilizing the breakthrough technology of reflective type LCD screens, your games will look sharper than ever in addition to being in full color. Game Boy Color doesn't have a contrast control, because the new screen is always visible as long as there is a light source.

One of the coolest features of Game Boy Color is that it is able to play any of the 450 original Game Boy titles, as well as any future Game Boy Color titles. When you put a pre-existing Game Boy game into Game Boy Color, you will be able to choose from one of twelve default color palettes on the Game Boy Color start-up screen. You'll be able to play your favorite black and white games in color!

New games designed specifically for Game Boy Color will be even more colorful than colorized black and white games. Some games will be backwards compatible with Game Boy Pocket and the original Game Boy, and titles which fully maximize the benefits of the system will only work with Game Boy Color. All you have to do in the store is look at the Game Pak box to determine if a game is supported by both Game Boy Color and Game Boy.

Full color portable gaming is an awesome advance, but Game Boy Color does more than improve the appearance of your games. Game Boy Color's Central Processing Unit (CPU) doubles the clock speed over the regular Game Boy, which allows programmers to crunch more data and produce more sophisticated games. For you, this means faster action, more advanced AI, and increased realism.