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Furniture Marketing by Richard R. Bennington
Furniture Marketing by Richard R. Bennington
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Furniture Marketing

From Product Development to Distribution
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$166.00
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Description

Furniture Marketing, 2nd Edition, contains an overview of how furniture products are developed, marketed, and presented to targeted retailers and consumers. Bennington focuses on developing an appreciation for furniture as a functional art form. This new edition covers the entire industry, including types of furniture, design periods, product development, and manufacturing. The text also explains how to sell furniture through pricing, promotion, and distribution. Residential furniture is the main focus of Furniture Marketing, but there is a chapter on contract furniture. This book can serve as a helpful reference for students as well as beginning and experienced employees of manufacturers, retailers, and wholesalers.

Author Biography:

Richard Bennington is a professor in the School of Business at High Point University where he teaches furniture marketing, retailing, and marketing, among other courses. He is Financial Vice President of the International Furnishings and Design Association, a member of the Awards Committee in the American Society of Furniture Designers, and on the Board of Directors at the Furniture Design Center and Bienenstock Furniture Library. In 2000, he served as a US Furniture Industry Representative and Product Judge at the International Furniture and Woodworking Machinery Fair in Shenzen, China. He has had his writing published in the North American Handbook of Home Furnishings and in Western Retailer.
Release date NZ
January 24th, 2019
Audience
  • Tertiary Education (US: College)
Illustrations
illustrations
Pages
464
ISBN-13
9781501355745
Product ID
29027480

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High Point University and the Furniture Industry on Hardback by Richard R. Bennington
$87.00
High Point University and the Furniture Industry
by Richard R. Bennington ~ Hardback
Available - Usually ships in 3-4 weeks

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