This books offers a definitive text on the vital topic fundraising.
It provides students of fundraising and nonprofit professionals
access to the most relevant theories and includes concrete examples
of modern fundraising practice. The book contains clear learning
objectives, recommended readings, case studies, summary self-test
questions, and exercises at the end of each chapter. The
Principles and Practice of Fundraising comprehensively
addresses all the major forms of fundraising and critical topics
such as donor behavior and fundraising planning.
Praise for fundraising principles and practice
"Not only will fundraisers benefit from this comprehensive yet
accessible text, but this should be required reading for all
nonprofit practitioners and scholars. Reading this book will
provide valuable insight on a vital subject and enhance the success
of any fundraising effort."
?John B. Ford, president, Academy of Marketing Science and
professor of marketing, Old Dominion University
"This is not just a how-to-do-it book. Rather, it provides deep
knowledge about the nonprofit sector, its role in society, and the
values and psychology of giving that is essential to responsible
and effective fundraising."
?Paul Brest, president, William and Flora Hewlett Foundation and
author, Money Well Spent
"Adrian Sargeant is the world's foremost fundraising scholar. This
text will be invaluable to the beginner, but new research findings
mean it should also be a must read for established
practitioners."
?Steve Thomas, co-chair, Resource Alliance, and chairman, Stephen
Thomas Ltd, Toronto
"Designed and written to fill the void in current fundraising and
development textbooks for both undergraduate and graduate students
studying nonprofit management and leadership, Fundraising
Principles and Practice surpasses my expectations for a
comprehensive approach that will benefit American Humanics
programs."
?SueAnn Strom, vice president, Academic Partnerships, American
Humanics (R), Inc.
"Sargeant is the accessible academic and this is typical of his
work. It is rigorously researched, clear, concise, well written,
well presented and entirely appropriate. Any fundraiser who knows
what Adrian knows will outperform the others. It's as simple as
that."
?Ken Burnett, author, Relationship Fundraising and The Zen of
Fundraising
Author Biography
Adrian Sargeant is the Robert F. Hartsook Professor ofFundraising at Indiana University; professor of nonprofit marketingand fundraising at Bristol Business School in the United Kingdom;and adjunct professor of philanthropy at the Australian Centre forPhilanthropy and Nonprofit Studies at Queensland University ofTechnology, Brisbane, Australia. The managing editor of theInternational Journal of Nonprofit and Voluntary Sector Marketing,he has authored numerous articlesand books. Jen Shang is a professor and philanthropic psychologistat the School of Public and Environmental Affairs at IndianaUniversity Bloomington. Her work has been featured in theChronicle of Philanthropy, Advancing Philanthropy, Nonprofit Times,and The New York Times.