An eye-opening, visual-led exploration of the fundamental aspects of character design, including narrative, shape language, proportion, and expression. What is it about the characters we see in our favourite books, animated films, and games that make us laugh, cry, and respond to them? How do character designers develop ideas that are unique, memorable, and captivate us as an audience? This book answers these questions and more, taking a comprehensive, visual, and analytical approach to discover just what it is that makes a character appealing. Understand key principles like shape language, proportion, and exaggeration, and learn from talented professionals who share industry secrets for getting the most out of anatomy, gesture, expression, and costume. Uncover ways to convey relationships and interaction between multiple characters, and how narrative fuels authentic and engaging characterisation. With hundreds of lively illustrations to inspire and study, and tricks of the trade from celebrated artists, this thorough and insightful volume is an essential library addition for anyone interested in character design.