DR GEORGES HAOUR is Professor of Technology & Innovation Management. He also acts as an adviser to firms and organizations in his area of value-creation through effective management of the innovation process, as well as commercialization of technology. He has 8 patents, 90 publications and three books on innovation and technology commercialization. Prior to joining IMD, Dr. Haour was a manager at Battelle, in Geneva, where, for nine years, he led a business unit carrying out innovation projects on behalf of companies in Europe, Japan and the USA.  He holds a Master of Sciences from ENSCP - Higher School of Chemistry, France and a Ph.D from the University of Toronto, Canada. LAURENT MIEVILLE is Director of Unitec, the Technology Transfer Office at the University of Geneva, Switzerland. After graduating in Physics from the Swiss Federal Institute of Technology in Lausanne, Laurent Miéville completed a Ph.D. at the University of Geneva. He spent the next three years in the US, first at Stanford University as group leader, and then at a young start-up company, Conductus. He is immediate past president of the European Association of Science and Technology Transfer Professionals (ASTP) and co-founder of the Swiss Technology Transfer Association (SWITT) as well as member of the American Association of University Technology Transfer Managers (AUTM) and the Licensing Executive Society (LES). He is also one the first technology transfer professionals to be certified at the international level as 'Certified Licensing Professional'.