Business & Economics Books:

From Battlefield to Boardroom

Winning Strategies for Today's Global Business
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Hardback
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Description

Strategies, well crafted and boldly executed, are the lynchpin of a successful company. Many successful business strategies have their genesis on one of history's battlefields. In this his latest book, best-selling strategy author Dennis Laurie depicts crucial battles through history, describing the key military strategies and their application to the business world. Vivid depictions of those modern day companies that have already begun executing these military orientated strategies such as Microsoft, Nike, Disney and Amazon.com make this book a stimulating read for those Senior Executives and MBA students seeking fresh inspiration.

Author Biography:

DENNIS LAURIE is Senior Research Fellow at the Drucker School of Management at the Claremont Colleges where he earned his Ph.D. studying under Peter Drucker. He is host of the US-Japan Investing television show and his strategic planning consulting clients include Lexus, Canon, GM, Panasonic and the Los Angeles Police Department. He spent thirty years with both Hughes Electronics and BP Amoco in various senior management positions. His previous book was the bestseller, Yankee Samurai.
Release date NZ
August 6th, 2001
Author
Audience
  • Professional & Vocational
Illustrations
192 p.
Pages
192
Dimensions
156x234x22
ISBN-13
9780333949900
Product ID
1632629

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