Four distinct cultural shifts have changed the way over 160MM consumers now expect to interact with brands. These shifts have created a new model for engaging consumers. The brands that engage in this new modality will win. Those that don't, will simply be left behind. The Free Range model is built on creating brand currency, which turns static marketing efforts into dynamic and engaging consumer interactions. You will be launched on a path of Discovery, Interactivity, Chemistry and Validity that will forever change how you connect with your consumer. Through case studies, keen observation and blazing analysis, Nicole Ertas breaks down the modern requirements needed to thrive in our new landscape. With this roadmap in hand, savvy marketers and leaders can seize the new opportunities presented to us with ease and clarity.