Fraud Prevention in Online Digital Advertising

Name: Fraud Prevention in Online Digital Advertising
SKU: 26737393
Price: 179.00 NZD
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Format:

Paperback / softback

Series:

Springerbriefs in Computer Science

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$179.00

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Description

The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline to help researchers understand the state-of-the-art in ad fraud detection. It also serves as a technical reference for industry to design new techniques and solutions to win the battle against fraud.

Release date NZ

June 23rd, 2017

Author

Audience

Professional & Vocational

Edition

1st ed. 2017

Illustrations

15 Illustrations, color; 72 Illustrations, black and white; XIV, 54 p. 87 illus., 15 illus. in color.

Pages

Series

Springerbriefs in Computer Science

ISBN-13

9783319567921

Product ID

26737393

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