Kiruba Shankar is the CEO of Business Blogging and Founder-Director of F5ive Technologies. He has twenty-one years of experience crafting online digital and social media strategies for large firms such as the British Council, Dominos Pizza, IBM, the Murugappa Group, the Mahindra Group, Sterling Holidays, Larsen & Toubro and The Hindu Newspaper Group. He has authored five books and written technology columns for newspapers such as The Hindu BusinessLine, Business Standard, Financial Express and The New Indian Express. Kiruba is a podcaster and hosts the 'First Book Podcast' in association with Notion Press where he interviews global best-selling authors. He also writes a podcast column in The Hindu BusinessLine titled 'Movers & Shakers' where he interviews global business leaders. Kiruba is a Professor of Digital Marketing and has been teaching for over sixteen years. He has taught at several leading B-Schools and is also a professional speaker, having delivered over 500 talks at conferences and corporate events. Over the weekend, Kiruba heads to his village where he pursues his passion for organic farming on his thirteen-acre farm. He regularly blogs at www.Kiruba.com and at www.Facebook.com/kiruba. He can be reached at Kiruba@Kiruba.com or +91 9841597744.