Financial Management for Business: Cracking the Hidden Code represents a breakthrough approach to business education. Set against the gripping story of Luca Pacioli's research into the 'Hidden Code' of bookkeeping that transformed medieval business and remains at the heart of every modern enterprise, the book presents an innovative step-by-step model that will transform your understanding of financial management. Key concepts such as profit and loss, cash flow and balance sheets are brought to life with Internet-based simulations that show how cash actually flows around the business. The book also helps to explain how decisions such as pricing and advertising affect the bottom line and why financial disasters happen, such as the 2008 international banking crisis. Professionals and students will find the book an invaluable companion to CIMA's new fast-track financial qualification for non-accountants. The book comes with a free trial of the web-based simulation models: visit www.financial-management-for-business.com for further details.

Author Biography

Robert Bittlestone was educated in classics and science before reading economics at the University of Cambridge. He is the founder of Metapraxis Ltd, a management consultancy specialising in the detection of early warnings for multinational companies. He is the author of many articles about the importance of visualisation and has applied these principles to the award-winning book Odysseus Unbound: The Search for Homer's Ithaca (Cambridge University Press, 2005).