Business & Economics Books:

F*ck You Marketing

PS I love you
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Paperback / softback
F*ck You Marketing by Cassie Roma

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F*CK YOU MARKETING, PS I LOVE YOU is a truth-bomb-laden love letter to the profession of marketing & to marketers themselves. In the modern world where we're all inundated with messages, advertisements, distractions, & interruptions, this book serves as a big reminder to not take ourselves too seriously (unless, of course, we're actually doing serious work).Baked into this rollicking ride of a professional temperature check for an entire industry is a strong narrative of self-empowerment & a grounding in just how intentional we all must be in our daily decisions. What we put out into the world is our legacy. How we shape our legacies becomes how we grow, not only as professionals, but as nuanced individuals.There are also some tales from the abyss-stories that every single marketing professional can giggle, cry, or rage along to. Every reader will also find little nuggets of marketing gold (tips, tricks, & best practices) woven into a warts-and-all look at modern culture, context, & the cult of the 'Colouring-In Department'. Whether readers are traditional marketers, older millennials, or Gen Z to the core, the stories housed within F*CK YOU MARKETING, PS I LOVE YOU will resonate across generations & specialisations. And, hopefully, get all of us thinking about just how potent we are as communicators. Here's to nuance, individuality, & serving a purpose higher than the primacy of profit!As far as I'm aware, there's never before been another book written quite like this-it's one part unfiltered-truth-bomb, one part inspirational guide, & one part memorable memoir. Buckle up, friends for a rollicking ride of marketing nerdery. Here we grow...
Release date NZ
January 25th, 2021
  • General (US: Trade)
  • Edited by Jennifer Keller
  • Edited by Laura Perkins
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