Nadzeya Kalbaska, PhD, is researcher and lecturer of Online Communication at the Institute of Digital Technologies for Communication, Faculty of Communication Sciences, USI – Università della Svizzera italiana, Lugano, Switzerland. From 2014 to 2017 she served as General Secretary of the International Federation for Information Technologies in Travel and Tourism. She is programme coordinator for the Master’s double degree in Digital Fashion Communication offered by USI – Università della Svizzera italiana and Université Paris 1 Panthéon-Sorbonne. Teresa Sádaba, PhD, is Professor of Stratetic Communication at the University of Navarra in Spain and the Dean at the ISEM Fashion Business School. She has been lecturer at the George Washington University (2012-16) and visiting professor at the Université Paris XII, among others. To date she has authored more than 50 publications. Francesca Cominelli, PhD, is Associate Professorat the University of Paris 1 Panthéon-Sorbonne and Director of IREST. Her research interests include economics of culture, cultural commons, public policies, and cultural tourism. More specifically she is interested in cultural diversity, intangible cultural heritage, creativity, innovation, and traditional craftsmanship. Previously, she collaborated as project specialist for INMA and the French Ministry of Culture and Communication (2008-2010), and as researcher for the European Investment Bank Institute (2013-2014), for the University of Lille 3 (2015) and for OECD (2018). She is member of ICOMOS and Vice-President for Europe of ICOMOS International Committee on Intangible Cultural Heritage. She is co-director of the Master’s double degree in Digital Fashion Communication offered by USI and Université Paris 1 Panthéon-Sorbonne. Lorenzo Cantoni, PhD, is Full Professor of Online Communication in the Faculty of Communication Sciences and Director of the Institute of Digital Technologies for Communication at USI – Università della Svizzera italiana, Lugano, Switzerland. He is co-director of the Master’s double degree in Digital Fashion Communication offered by USI and Université Paris 1 Panthéon-Sorbonne, and chair-holder of the UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites.