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Fake News

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Fake News

Spot It Stop It
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Description

The news is a public good and needs to be handled with care and integrity. Even though lies and misinformation campaigns have been around for years―maybe since the dawn of journalism―the rate at which fake news is being spread these days is both alarming and preposterous. Almost every institution―public or private―uses fake news to further its own agenda. Governments and corporate houses spread fake news either through their own agencies or by influencing the popular media. In the business sector, fake news manifests itself in the form of exaggerated company returns and false data.

Author Biography:

Gaurav Sood is a brand evangelist, researcher, educator, speaker, columnist and author with more than two decades of practice in creating strong brands. He has been an integral part of developing, and managing marketing and integrated marketing communication campaigns for global brands in India, Germany and the US.
Release date NZ
November 30th, 2023
Author
Audience
  • General (US: Trade)
Pages
256
ISBN-13
9780143461319
Product ID
38440756

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