#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One Image close
#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One by Bernhard Warner
#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One by Bernhard Warner
Show Hide Adult Content
#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One close

Business & Economics Books:

Home  
Books  
Business & Economics  
Economics

#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

By:

Format:

Paperback / softback
$41.00
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 3-4 weeks
0 in Trolley
Free Delivery with Primate
Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

Afterpay is available on orders $100 to $2000 Learn more

6 weekly interest-free payments of $6.83 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 2-12 July using International Courier

Description

#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One chronicles another kind of digital pioneer, those brands that have made iconic, early stumbles in social media that have resulted in consequences well beyond a loss of a few "friends" or "followers." From a lock-picking geek's take-down of Kryptonite in 2004 to Carnival Corp's tin-eared response to the Costa Concordia tragedy in January, 2012, the blunders chronicled here cost companies millions, bruised well-honed corporate reputations and sunk careers. This book chronicles the mistakes and provides a road map to help you and your company learn from those mistakes to make sure you don't become the next Social Media Screw-Up!
Release date NZ
March 20th, 2012
Audience
  • General (US: Trade)
Pages
121
ISBN-13
9781471615238
Product ID
20706938

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Explore more by Bernhard Warner

See all books by this author

Trust Inc. by Matthew Yeomans
$76.00
Trust Inc.
by Matthew Yeomans ~ Paperback / softback
Available - Usually ships in 2-3 weeks
Trust Inc. on Hardback by Matthew Yeomans
$440.00
Trust Inc.
by Matthew Yeomans ~ Hardback
Available - Usually ships in 3-4 weeks
Oil by Matthew Yeomans
$57.00
Oil
by Matthew Yeomans ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Return to My Trees on Hardback by Matthew Yeomans
$46.00
Return to My Trees
by Matthew Yeomans ~ Hardback
Available - Usually ships in 2-3 weeks

Recommended for you

Recommended from your browsing history

Help & options

Filed under...

Books >
Business & Economics >
Economics
Books >
Business & Economics