Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic "page," but with a smart, low-cost marketing program that works. Facebook Marketing will help you plan that program, execute it, measure it, and optimise it. Two world-class social media marketers show you how to make the most of Facebook's most valuable new business features-including Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you're an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook!
You'll Learn How To:
Get started fast with Facebook, even if you're new to it
Master new best practices for creating "best in class" Facebook pages
Design Facebook ads that drive more clickthroughs at lower cost
Reach customers outside Facebook with Facebook Connect and social plugins
Use images and other media to personalise your presence and engage visitors
Build thriving Facebook communities that promote loyalty and innovation
Market to customers on the move via Facebook mobile apps
Monitor what your customers are saying in real-time
Protect your privacy-and your customers' privacy, too
Use Facebook Credits social currency to attract new customers and promote product sampling
Track your performance with Facebook Analytics
Prepare to profit from tomorrow's Facebook trends and innovations
Author Biography
BRIAN CARTER offers social media training to B2C and B2B businesses of all sizes; his online Facebook training course serves 5,500 participants. Carter has been an Internet marketing consultant and trainer for 11 years, providing services that have often doubled or tripled clients' online revenue. He has been profiled by The Wall Street Journal, US News and World Report, and Entrepreneur.
JUSTIN LEVY leads social communications at Citrix Online. Prior to joining Citrix, Levy was an Executive Director at New Marketing Labs, a social media agency, where he worked with Fortune 500 brands developing and executing social media strategies and campaigns. Levy is a sought after public speaker on social media and has been interviewed by mainstream media sources including FOX Business, Associated Press, Inc. Magazine, and the BostonGlobe.
