The purpose of the research was to explore the non-financial factors that affect employees motivation within organizations in private sector. Based on academic literature have been found fifteen motivational factors and discussed correlation among them. All factors were presented in one research model. The research model has been proposed based on literature review, linking motivational factors with employees motivation and employees performance. More than thirty private sector companies located in the biggest cities of Moldova have participated in the study. The results showed that all employees who have participated in the research had positive perception about non-financial motivation factors. The motivational factors with the stronger contribution on employees performance are promotion, teamwork, sense of achievement, empowerment, and job engagement. The most significant predictor of employees performance is employees empowerment. The research contributes with knowledge in managerial motivation process, presenting fifteen non-financial factors incorporated in one research model.