Exploring Public Relations is the definitive academic text on Public Relations. The first edition, which published in 2006, has sold in its thousands and is now essential reading on courses in PR at undergraduate and postgraduate level. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text. There is also updated coverage on globalisation, media relations, and a new chapter on celebrity, to engage students of this exciting subject with the thought processes behind some of the latest PR stunts.

Table of Contents

PART 1 The Context of Public Relations Ch 1 Public Relations origins -- definitions and history Ch 2 Management and organisation of Public Relations Ch 3 Role of the Public Relations practitioner Ch 4 Media context of contemporary public relations and journalism Ch 5 Public relations and democracy Ch 6 Community and society: corporate social responsibility (CSR) Ch 7 International context of public relations PART 2 Public relations theories and concepts Ch 8 Public relations theories: an overview Ch 9 Public relations as planned communication Ch 10 Public relations research and evaluation Ch 11Audiences, stakeholders, publics Ch 12 Corporate image, reputation and identity Ch 13 Public relations, propaganda and the psychology of persuasion Ch 14 Ethics and professionalism in public relations PART 3 Public relations specialisms Ch 15 Media relations Ch 16 Internal communication Ch 17 Managing community involvement programmes Ch 18 Issues management Ch 19 Crisis public relations management Ch 20 Public relations and the consumer Ch 21 Business-to-business public relations Ch 22 Public affairs Ch 23 Financial Public Relations (FPR) Ch 24 Public relations for information and communications technologies: principles and planning Ch 25 Integrated marketing communications Ch 26 Sponsorship PART 4 Sectoral considerations Ch 27 Corporate communication Ch 28 Campaigning organisations and pressure groups Ch 29 Public sector communication and social marketing Ch 30 Arts, leisure and entertainment public relations Ch 31Celebrity and Public Relations Ch 32 What next? Future issues for public relations