Exploring Innovation

By:

David Smith

Format:

Paperback / softback

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Description

The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life. The new edition has been fully revised and updated with a more intuitive structure to now feature: A greater emphasis on what innovation involves. A new chapter on Value Capture. Expanded coverage on Services and Process Innovations. Two new chapters covering Global and Green trends in innovation. 8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.

Author Biography:

David Smith is Professor of Innovation Management at Nottingham Business School, Nottingham Trent University.

Release date NZ

March 16th, 2015

Author

David Smith

Audience

Tertiary Education (US: College)

Edition

3rd edition

Pages

360

Dimensions

190x245x20

ISBN-13

9780077158392

Product ID

26925193

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