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Essentials of Marketing

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Essentials of Marketing

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Paperback
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Description

Covering introductory marketing theory in a concise and well structured format, this fully revised and updated third Asia Pacific edition enables students to easily understand and apply the principles of marketing.
Release date NZ
December 1st, 2008
Audience
  • Tertiary Education (US: College)
Country of Publication
Australia
Edition
3rd Revised edition
Imprint
Cengage Learning Australia
Publisher
Cengage Learning Australia
ISBN-13
9780170137324
Product ID
3341054

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