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Essentials of Marketing Communications

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Essentials of Marketing Communications

Format

Paperback

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Essentials of Marketing Communications by Jim Blythe
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Description

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world.The text is ideal for those studying marketing communications for the first time.
Release date NZ
December 15th, 2005
Author
Country of Publication
United Kingdom
Edition
3rd edition
Imprint
Financial Times Prentice Hall
Pages
352
Dimensions
190x242x20
ISBN-13
9780273702054
Product ID
2059333

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