This collection is the only comprehensive source of readings and cases that can serve as a stand-alone text or supplement for courses in environmental strategy, ethics, green marketing, or clean production. The book is noteworthy for the premier quality of its contributions, with content taken from journals such as the Harvard Business Review, and written by recognized leaders in the field, such as John Elkington, Stuart Hart, Paul Hawken, Amory Lovins, & Hunter Lovins, Forest Reinhardt, Daniel Esty, and William McDonough & Michael Braungart. Edited by an acknowledged leader in the field of environmental management and strategy, this book fills a major gap in the teaching of business and the environment. New to this edition:
70% of the entries in this book are new to this edition, and cover many current and emerging topics, such as the Triple Bottom Line, Climate Change, Transparency & The Global Reporting Initiative, and Base of the Pyramid.
Updated coverage of topics such as Environmental Regulation, Green Marketing, Environmental Strategy, and Clean Operations.
Eleven new cases backed by six videos that ensure excellent classroom discussions.
Many of the readings and cases are international in flavor, ensuring adequate exposure to the global nature of environmental management.
An Instructor's Resource CD with complete teaching and cases notes is available to support use of this fine collection.
Intended Audience
The book will work perfectly as the core text for courses such as Environmental Management, Green Marketing, Clean Production, and Environmental Policy and Strategy. In addition, the book can support course modules in business and the environment that are part of many other courses.
Author Biography:
Michael V. Russo is the Charles H. Lundquist Professor of Sustainable Management at the Lundquist College of Business at the University of Oregon. He also serves as Founding Director of the Sustainable Supply Chain Management Center at the Lundquist College. A registered professional civil engineer, he spent several years commercializing alternative energy while at Pacific Gas and Electric Company. He came to Oregon after receiving his PhD from the University of California at Berkeley in 1989.
Mike’s academic research focuses on the interaction of national and international environmental, social, and political policies, and strategic management. His articles have appeared in leading scholarly journals, and his research on the bottom-line effects of corporate greening received the 1998 Moskowitz Prize in Social Investing. He has received funding from the National Science Foundation to study international voluntary environmental regulation under the ISO 14000 standards and from the Dreyfus Foundation to write business cases that incorporate green chemistry issues. One case written under the Dreyfus Foundation grant and included in this collection, “Seventh Generation: Balancing Customer Expectations with Supply Chain Realities,” won the 2007 oikos Sustainability Case Writing Competition.
Mike is actively involved in profession service. Currently, he serves on the editorial boards of the Academy of Management Journal, the Strategic Management Journal, and Organization & Environment. In 2005, he completed his term as Chair of the Organizations and Natural Environment Interest Group of the Academy of Management.
Mike lives in Eugene with his wife Wendy and their sons Andy and David. In his spare time, he enjoys outdoor activities, reading, the arts, and a good bottle of red wine. A native San Franciscan, he is increasingly sure that his tombstone will read, “Have the Giants Won the World Series Yet?”
