"Entrepreneurship: Ideas in Action" takes students step-by-step through the entire process of starting and running a business. Creating a business plan is covered extensively, and a business plan project is part of every chapter. Each chapter ends with a Case Study and a BPA, DECA, or FBLA Prep to help students prepare for competitive events. Highlights of real entrepreneurs' pitfalls present the realities of entrepreneurial challenges. Loaded with activities, updated computer applications, new Internet activities, and an enhanced Web site, this text helps students launch their business ideas.
Table of Contents
1. Should You Become an Entrepreneur? 2. What Skills Do Entrepreneurs Need? 3. Entrepreneurs in a Market Economy. 4. Select a Type of Ownership. 5. Developing a Business Plan. 6. Identify and Meet a Market Need. 7. Finance, Protect, and Insure Your Business. 8. Choose Your Location and Set Up for Business. 9. Market Your Business. 10. Hire and Manage a Staff. 11. Record Keeping and Accounting. 12. Financial Management. 13. Use Technology. 14. Meet Your Legal, Ethical, and Social Obligations. 15. Growth in Today's Marketplace.