Business & Economics Books:

Entrepreneurial Marketing

Global Perspectives
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Format:

Hardback
$331.00
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  • Around 10-22 July using International Courier

Description

This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.
Release date NZ
July 5th, 2013
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
Contributors
  • Edited by Paul Harrigan
  • Edited by Rosalind Jones
  • Edited by Zubin Sethna
Pages
320
Dimensions
174x246x25
ISBN-13
9781781907863
Product ID
21030530

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