For over 30 years, Roger McManus has coached, funded, counseled and published for entrepreneurs. As a serial entrepreneur himself, he has garnered the wisdom of dozens of advisers and gathered years of experiences in his effort to develop a clear picture of the entrepreneurial mindset. As a magazine publisher, speaker, author and consultant, McManus has had the rare opportunity to see inside businesses resulting in the conclusion that many call themselves entrepreneurs, but few truly achieve the levels of freedom that the title should imply. Recognized by the SBA as Media Advocate of the Year and elected to the White House Conference on Small Business, McManus takes the plight and the opportunities of the small business owner to heart in his writing. The Entrepreneurial Insanity series explores how the development of a few systems can deliver the objective of business ownership: freedom for the owner not to work in the business. It is that freedom that gives the business a value.