Veneta Andonova is Associate Professor of Business Strategy in the School of Management at Universidad de los Andes, Colombia. Previously, she has worked at Universitat Pompeu Fabra, Spain, ITAM, Mexico, and the American University in Bulgaria. In 2018 she published her first book, Multilatinas: Strategies for Internationalisation. Milena S. Nikolova teaches Marketing in the Executive MBA and the undergraduate business program at the American University in Bulgaria. Previously, she studied marketing at the George Washington University (GW) School of Business, USA. Dilyan Dimitrov is a co-founder of Eleven Accelerator Venture Fund, where he has scouted and invested in over 100 start-ups in Central and Eastern Europe since 2012. Prior to this, as the Vice President of Bedminster Capital Management Dilyan worked in areas such as healthcare, media and financial services.