Entrepreneurial Cognition

Name: Entrepreneurial Cognition
SKU: 27298408
Price: 95.00 NZD
Availability: InStock

Exploring the Mindset of Entrepreneurs

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Hardback

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Description

This open access book investigates the inter-relationship between the mind and a potential opportunity to explore the psychology of entrepreneurship. Building on recent research, this book offers a broad scope investigation of the different aspects of what goes on in the mind of the (potential) entrepreneur as he or she considers the pursuit of a potential opportunity, the creation of a new organization, and/or the selection of an entrepreneurial career. This book focuses on individuals as the level of analysis and explores the impact of the organization and the environment only inasmuch as they impact the individual’s cognitions. Readers will learn why some individuals and managers are able to able to identify and successfully act upon opportunities in uncertain environments while others are not. This book applies a cognitive lens to understand individuals’ knowledge, motivation, attention, identity, and emotions in the entrepreneurial process.

Author Biography:

Dean A. Shepherd is the Ray and Milann Siegfried Professor of Entrepreneurship at the Mendoza College of Business, Notre Dame University, USA. He is the former Editor-in-Chief of the Journal of Business Venturing and has published over 130 scholarly journal articles and 19 books. Holger Patzelt is Chair in Entrepreneurship at the School of Management, Technical University of Munich, Germany. His research interests include entrepreneurial cognition and economic, emotional and psychological consequences of failure.

Release date NZ

February 9th, 2018

Author

Audience

Professional & Vocational

Edition

1st ed. 2018

Illustrations

1 Illustrations, color; 4 Illustrations, black and white; XIII, 281 p. 5 illus., 1 illus. in color.

Pages

281

ISBN-13

9783319717814

Product ID

27298408

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