Entertainment Business Magic is written for the individual who is ready to take life by the horns and create the kind of success and freedom that others are waiting for retirement to have. I am not opposed to having a great retirement, but I am even more committed that the entertainers who read this book begin to recognize that they can have a life worth living right now, while they are young enough, healthy enough, vibrant enough and still skilled enough to have that life! Whether you are a magician, clown, balloon artist, face/body painter, henna artist, caricature artist, hypnotist, storyteller, stilt walker or other variety artist, this book is written for YOU! This book is the compilation of over 30 years of experience in the events industry. Let's face it. Some of the best artists and entertainers around are completely broke, for no other reason than they simply don't know how to run a business. Talent is not enough! If you want to run a successful business, you need to have the tools of the trade and organize yourself into a professional business. People regularly report that many of these ideas are so simple, yet filled with common sense, that they didn't know why they didn't incorporate these ideas sooner. These tools have come from my own trial and error, and some from other successful entertainers who have shared their ideas in my classes over the years. This easy-to-read volume will cover the 5 most impactful areas of running a viable entertainment business, which will allow you to launch from part-time to full-time in no-time (if that's your goal). After implementing the strategies in this book, you'll enjoy greater success in the following areas: Having cash flow year round Increasing gross sales Improving your market (and dealing with competition) Getting Organized (Tracking & retaining customers) Using a successful phone script Generating contracts and receiving payment