This third expanded and updated edition of Enterprise in Action offers a comprehensive introduction to entrepreneurship in an Irish context. Aimed at both students and potential entrepreneurs, it offers motivation and example through profiles of well-known Irish entrepreneurs, before providing guidance on start-up and growth strategies, finance, internationalisation, creativity and technology transfer.

Author Biography

Dr. Colm O'Gorman is Professor of Entrepreneurship at DCU Business School.Dr. James Cunningham is a senior lecturer in strategy management at the Department of Management, Executive MBA Programme Director and a Research Fellow at the Centre for Innovation & Structural Change at the J.E. Cairnes Graduate School of Business & Public Policy at the National University of Ireland, Galway.