Entering the Global Arena

Name: Entering the Global Arena
SKU: 30314164
Price: 151.00 NZD
Availability: InStock

Emerging States, Soft Power Strategies and Sports Mega-Events

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Format:

Hardback

Series:

Mega Event Planning

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Description

Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states. Sports mega-events, it is argued, can be understood as a key component in states’ ‘soft power’ strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive means and to increase trade and tourism. Many studies on soft power simply cite the concept’s founder (Joseph Nye) and make little attempt at unpicking the mechanisms behind its creation. This volume does this by shining a light on emerging economies and by putting forward a soft power ‘ideal type’ to aid researchers in understanding the strategies employed by states in advancing their interests.

Author Biography:

Jonathan Grix is Professor of Sport Policy and Head of the Sport Policy Unit at Manchester Metropolitan University. He has published over 50 peer-reviewed articles on sport politics, sports policy and the politics of sports mega-events. Jonathan is the Editor-in-Chief of the International Journal of Sport Politics and Policy. Paul Brannagan is a Political Sociologist, specializing in the study of sport. His research focuses on the use of mega-events by national governments for achieving political, economic, social and cultural objectives. Paul has published in some of the leading politics and leisure journals, including Leisure Studies, Global Society and International Affairs. Donna Lee is Professor of Political Economy and Head of the Department of Economics, Policy and International Business at Manchester Metropolitan University. She has published widely on political economy and diplomacy and is the co-editor of the Palgrave Diplomacy & International Relations monograph series.

Release date NZ

July 26th, 2019

Author

Audience

Professional & Vocational

Edition

1st ed. 2019

Illustrations

7 Illustrations, black and white; XIII, 117 p. 7 illus.

Pages

117

Series

Mega Event Planning

ISBN-13

9789811379512

Product ID

30314164

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