Email and Commercial Correspondence

A Guide to Professional English

By:

Adrian Wallwork

Format:

Paperback / softback

Series:

Guides to Professional English

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Description

If you write emails and letters as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of getting the desired reply to your emails in the shortest time possible. Some of the key guidelines covered include: Write meaningful subject lines - otherwise recipients may not even open your mail. Always put the most important point in the first line - otherwise the reader may not read it. Be concise and only mention what is truly relevant. Write the minimum amount possible - you will also make fewer mistakes! Be a little too formal than too informal - you don’t want to offend anyone. If you have two long important things to say, say them in separate emails. Give clear instructions and reasonable deadlines. If you need people to cooperate with you, it is essential to highlight the benefits for them of cooperating with you. Empathize with your recipient's busy workload. Never translate typical phrases literally - learn equivalent phrases. The book concludes with a chapter of useful phrases. There is also a brief introduction for trainers on how to teach Business / Commercial English.

Author Biography:

Wallwork, a native English speaker from the UK, has 25 years of experience teaching English at various IT companies in Pisa, Italy. He has published 13 books with Springer Science+Business Media.

Release date NZ

June 20th, 2014

Author

Adrian Wallwork

Audiences

ELT advanced
Professional & Vocational
Tertiary Education (US: College)

Illustrations

6 Illustrations, black and white; XVIII, 164 p. 6 illus.

Pages

164

Series

Guides to Professional English

Dimensions

155x235x10

ISBN-13

9781493906345

Product ID

22126600

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