'Elections In Democratic Consolidation: The challenge of the Nigerian media' is an exploration of the foundation of ethnicity in Nigeria, and the phenomenon's in-road to the heart of the media system. It examines the role of the media in the reproduction of ethnic prejudices, and its implication for participatory democracy and democratic elections. The linkage between media reform and democratic transition, as well as the co- variation between them, are also examined. The subject-matter should be of interest not only to the student of Mass Communication and Political Science, but also the general reader who desires to know why the media in Africa's most populous nation is still grappling with the problem of ethnicity 50 years after independence.