Non-Fiction Books:

Effectiveness of Advertisement

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Format:

Hardback
$278.00
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Description

This book provides a visual treat to the reader to analyse the Effectiveness of Advertisements in terms of Recall value and Remembering the contents. It will help the media people, advertisers and advertising agencies to have a control over wilful advertisements. It gives a guidelines for the Opinion leaders and Youth can file a complaint against any misleading advertisements to Advertising Standard Council of India (ASCI).
Release date NZ
April 1st, 2013
Audience
  • General (US: Trade)
Pages
240
Dimensions
170x244x14
ISBN-13
9789350562574
Product ID
35313653

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